OUR STORY

At PROCUSSION, we believe that recovery shouldn’t be a luxury — it should be a standard.

Our journey started with a simple realization: most recovery tools on the market were either overpriced, underwhelming, or both. Athletes, fitness enthusiasts, and everyday people alike were spending too much on products that didn’t deliver real results. We knew there had to be a better way. Built from Experience, Designed for Everyone.

Our founder (King Holder) is no stranger to the demands of peak performance. As a former D1 football player and Olympic hopeful, he pushed his body to the limits — only to face multiple injuries and surgeries along the way.

When King played Division 1 college football as a cornerback, he appeared in 40 straight games for the Aztecs, recorded over 100 tackles, and won a Mountain West Conference Championship title -- all while playing through two torn labrums in the shoulder, a fractured wrist, and patellar tendinitis.

Through his journey of recovery and rehabilitation, he saw firsthand how crucial the right tools are for healing, mobility, and performance. But he also saw a major problem: Big-name brands were charging premium prices for products that fell short. That’s why he set out to create PROCUSSION — a brand built on quality, innovation, and affordability.

No gimmicks, no crazy markups — just high-performance recovery tools that actually work. Our Mission? We aim to help millions of people across the globe feel better and live better. Whether you're an elite athlete, a weekend warrior, or someone simply trying to move without pain.

Recovery shouldn’t be something reserved for the elite. It should be a part of everyone's lifestyle.

FOUNDERS NOTE

"I know what it’s like to push through pain, to feel frustrated with recovery, and to be let down by overpriced products that don’t do what they promise.

That’s why I created PROCUSSION—to give people a better option. We’re here to make world-class recovery accessible to everyone. Whether you’re training for competition, hitting the gym, or just trying to keep up with everyday life, we’ve got your back.

I truly believe that when you feel better, you live better — and I’m honored to be part of that journey with you."

- King Holder
Founder of PROCUSSION

Care

We're committed to providing the highest possible level of care.

Our brand was started with family in mind, so we strive to treat you just like family, too. We go above and beyond in every single interaction because you deserve it.

Quality

We work hand-in-hand with engineers and product design specialists to ensure that every device is crafted with exceptional quality.

We offer a 12-month Warranty on all products so you can shop with confidence.

Community

We know that nothing is possible without the support of people from every walk of life, all around the globe.

We're devoted to developing underserved communities through